Start with the question you're trying to answer.
Three steps to a decision memo, and a plain account of how much to trust it.
Add your business and the competitors that matter
Give Vantage your website and up to three competitors.
Tell Vantage what you need to know
Enter the business question you're trying to solve.
Get your decision memo
In about 30 to 45 minutes, Vantage researches the evidence, tests the reasoning and gives you the moves worth considering.
Evidence
Know how much to trust the answer.
Vantage separates what it knows from what it believes.
Verified
Supported by measured data or independent sources.
Inferred
A reasoned conclusion drawn from the available evidence.
Unknown
Something the research could not establish.
Every recommendation carries its confidence and the reasons behind it.
A note on AI. Vantage reports are researched and written by our proprietary AI research engine. Read every report, then apply your own judgement before you act on it.